Syllabus for Spring 2010

 

Secret Ballot

 

Midterm Review

Cal Poly Pomona.  Spring 2010COM 413. 

Public Opinion, Propaganda and Mass Media  

Instructor:   Mariusz Ozminkowski, Ph.D.

Telephone: 626-799-5834. E-mail: mozminkowski@csupomona.edu

PowerPoint Presentations:

 

Definition

Definitions revisited

Public Opinion

History

Media Effects

Propaganda analysis

 

Note:  Power Point presentations are intended as outlines for lectures;  they do not substitute lectures, discussions, and reading.

 

Take a course on public opinion polls

 

About media bias

The Grant Howell Legacy Symposium:  Examining Opinion and Bias in the News
The End of News? An article from The New York Review

 

Polarized America?

Are We Really One Country? An article from the Atlantic Monthly

Professor Fiorina Debunking the Myth of Polarized America

2004 Presidential Election Cartograms:  Blue v. Red America

 

About Public Opinion Polls

20 Questions a Journalist Should Ask About a Poll

American Association For Public Opinion Research

www.pollster.com

 

POLLING ORGANIZATIONS

ABC News
AP-IPSOS
CBS News
Economist/YouGov
EPIC/MRA
The Field Poll
FOX News
Gallup
Harris Interactive
ICR - International Communications Research
LA Times/Bloomberg
NBC/Wall Street Journal
New York Times
Pew Research Center
Public Agenda
Public Policy Polling
Quinnipiac University Poll
Rasmussen Reports
Suffolk University Political Research Center
Survey USA
Time/SRBI
Washington Post
World Public Opinion
Zogby International

George Orwell:  A review of Chaplin's "Dictator"

 

Promoting the U.S.  Public diplomacy

Goodwill Hunting by Martha Bayles

 

Examples of Propaganda:   

From Iraq 2005 (USA)From Iraq 2004 (UK)From Britain 1914-18

From North KoreaFrom the U.S. (Disney)

Pre-packaged newsPentagon's "America Supports You"

 

Best recent advertisement (not necessarily propaganda).  Winners of the Cannes Lions 2007, 54th International Advertising Festival 

Energy company EpuronAmnesty InternationaI

DOVECoca Cola (Grand Theft Auto)Smart Car for two

Smooth E:  materialism

 

 

COM 413:  University catalog course description: 

Techniques of sociological and political persuasion, mass media and public opinion in the United States; developments in international propaganda.  Integrates disciplines of sociology and political science in application to operation of communication and communications media in society.

Course Objectives

Upon successful completion of this class, the student should be able to:

  1. Identify, describe, and explain major concepts in the studies of public opinion, propaganda, persuasion, and mass media. 

  2. Recognize, understand and analyze the processes underlying public opinion and propaganda, exemplifying these with reference to significant historical and current events.

  3. Identify, understand, apply and critique a variety of qualitative and quantitative techniques for measuring public opinion.

  4. Understand interdisciplinary character of the course subject.

  5. Outline contributions to our understanding of propaganda and public opinion of research from the fields of communication, mass media, social psychology, political science, and sociology. 

  6. Understand, exemplify and critique the interrelationships between propaganda, public opinion, media institutions, the market, political influence and power.

  7. Understand and discuss ethical conventions that proscribe the misuses of propaganda and manipulation of public opinion.