Greetings and Welcome to
Political Economy of Mass Media,
A course at California State Polytechnic University, Pomona
(COM 423)
 


Mariusz Ozminkowski, Ph.D.

mozminkowski@csupomona.edu
Blackboard @ CalPoly  
Personal page
On Facebook

 

course syllabus for FALL 2011

Final Paper description

Required Textbooks:

 

Croteau, D & Hoynes, W. (2006).  The Business of Media.  Corporate Media and the Public Interest. 2nd Ed.

Leighley, J. E. (2004). Mass Media and Politics.  A Social Science Perspective.

 

PowerPoint Presentations

Basic Economic Concepts

From Croteau/Hoynes:

Chapter 1:  Markets & Public interest  

Chapter 2

Chapters3+4

Chapter 5

Chapter 6

Chapter 7

Croteau Chapters567 on one ppt

 

From Leighley:

Leighley 3

Leighley 5, 6, 7

Leighley 8

Other:

Vanishing newspaper

Performing Arts

 

EXAMINATIONS / REVIEWS

 

Midterm Review

Midterm Review PowerPoint

 

Final Exam Questions

 

 

VIDEOS:

Students from The India's Institute of Technology
You Tube

Malcolm Gladwell on success

The Visionary: Jaron Lanier

A digital pioneer questions what technology has wrought

By Jennifer Kahn.  The New Yorker

 

Lanier is often described as “visionary,” a word that manages to convey both a capacity for mercurial insight and a lack of practical job skills. In the nineteen-eighties, he helped pioneer the field of virtual reality, and he is often credited with having coined the term.... Last year, he published “You Are Not a Gadget: A Manifesto,” a provocative critique of digital technologies, including Wikipedia (which he called a triumph of “intellectual mob rule”) and social-networking sites like Facebook and Twitter, which he has described as dehumanizing and designed to encourage shallow interactions. Teen-agers, he writes, may vigilantly maintain their online reputations, but they do so “driven more by fear than by love.” In our conversation about Facebook’s face-recognition software, he added, “It’ll just create a more paranoid society with a fakey-fakey social life—much like what happened in Communist countries, where people had a fake social life that the Stasi could see, and then this underground life.”

Such objections have made Lanier an unusual figure: he is a technology expert who dislikes what technology has become. “I’m disappointed with the way the Internet has gone in the past ten years,” he told me at one point. He added, “I’ve always felt that the human-centered approach to computer science leads to more interesting, more exotic, more wild, and more heroic adventures than the machine-supremacy approach, where information is the highest goal.”

Read the entire article in The New Yorker

 

The future of news

Back to the coffee house

The internet is taking the news industry back to the conversational culture of the era before mass media.  The Economist July 7, 2011

A special report on the news industry

How newspapers are faring

A little local difficulty

WikiLeaks and other newcomers

Julian Assange and the new wave

The end of mass media

Coming full circle

 

University catalog:  Political context of economic principles underwriting communications media. Historical and contemporary assessment of how economics of telecommunications, press, broadcasting, and the Internet interact with wider political processes, including legislative and regulatory agencies. Focus on U.S.based media; comparative international references.

 

Course Objectives. 

Upon successful completion of this class, the student should be able to:

 

1.  Apply key economic concepts to the analysis of media industries and operations

 

2.  Understand and critically analyze the contributions of communications media and genres to domestic and international political processes;

 

3.  Understand and exemplify the tripartite relationships between economy, politics and the communications media;

 

4.  Cite significant legislation affecting the operations of media industries, and understand the role of important federal and international regulatory agencies;

 

5.  Understand and apply key quantitative and qualitative methodologies available for the political and economic analysis of communications media;

 

6.  Possess a critical understanding of how media economics impacts media content, and the multi-variable ways in which media audiences make sense of media coverage and political and economic issues.

 





 


 

Suggested Books:

 

Robert W. McChesney (2008).  The Political Economy of Media

 

Robert W. McChesney (2007).  Communication Revolution.  Critical Junctures and the Future of Media

 

Philip Meyer (2004).  The Vanishing Newspaper.  Saving Journalism in the Information Age.

 

Richard E. Caves (2000).  Creative Industries.  Contracts Between Art and Commerce.

 

Doris A. Graber (2002).  Mass Media & American Politics.  

 

David Halberstam (2000).  The Powers That Be.


Material available on the Internet

 

The Grant Howell Legacy Symposium:  Examining Opinion and Bias in the News

The End of News? An article from The New York Review

 

Google: The Company's Daring Plan to Save the News. From The Atlantic June 2010

 

Rockonomics:  Economics of Popular Music (full text)  or see Excerpts

 

A report on nonprofit American theatre (2006)

 

Encyclopedia of Economics Online

 

Adam Smith and Classical economics

Marxism

Neoclassical economics

Keynesian economics