Cal Poly Pomona COM 423

Syllabus Spring 2010

Final Exam Review

Final's Questions Power Point Presentation

Secret Ballot is here

Cal Poly Pomona. SPRING 2010

COM 423: Political Economy of Mass Communication

Instructor: Mariusz Ozminkowski, Ph.D

Telephone: 626-799-5834 mozminkowski@csupomona.edu

PowerPoint Presentations

Basic Economic Concepts

Mostly Albarran chpts 2,3,4

Markets & Public interest Croteau/Hoynes Ch 1 + other

Market concentration / Gov involvement Croteau/Hoynes Ch2

Strategies of Media Business

Croteau/Hoynes ChS 3-4

Business and media content

Croteau/Hoynes Ch. 5

How the Media business Influences Society

Croteau/Hoynes Ch. 6

The Media, Public Interest, and Public Policy

Croteau/Hoynes Ch. 7

Performing Arts

Note: Power Point presentations are intended as outlines for lectures; they do not substitute lectures, discussions, and reading.

Online Encyclopedia of Economics

Adam Smith and Classical economics

Neoclassical economics

Keynesian economics

Interesting articles

Google: The Company's Daring Plan to Save the News. From The Atlantic June 2010

David Brooks on conservative talk radio/tv and GOP. From The New York Times

What Media Monopoly? From CATO Institute

Rockonomics: Economics of Popular Music (full text)

Rockonomics. Excerpts

A report on nonprofit American theatre (2006)

Suggested Reading:

Robert W. McChesney (2008). The Political Economy of Media

Robert W. McChesney (2007). Communication Revolution. Critical Junctures and the Future of Media

Philip Meyer (2004). The Vanishing Newspaper. Saving Journalism in the Information Age.

Edward S. Herman and Noam Chomsky (2002). Manufacturing Consent: The Political Economy of the Mass Media.

Richard E. Caves (2000). Creative Industries. Contracts Between Art and Commerce.

Doris A. Graber (2002). Mass Media & American Politics.

David Halberstam (2000). The Powers That Be.

University catalog: Political context of economic principles underwriting communications media. Historical and contemporary assessment of how economics of telecommunications, press, broadcasting, and the Internet interact with wider political processes, including legislative and regulatory agencies. Focus on U.S.based media; comparative international references.

Course Objectives. Upon successful completion of this class, the student should be able to:

1. Apply key economic concepts to the analysis of media industries and operations

2. Understand and critically analyze the contributions of communications media and genres to domestic and international political processes;

3. Understand and exemplify the tripartite relationships between economy, politics and the communications media;

4. Cite significant legislation affecting the operations of media industries, and understand the role of important federal and international regulatory agencies;

5. Understand and apply key quantitative and qualitative methodologies available for the political and economic analysis of communications media;

6. Possess a critical understanding of how media economics impacts media content, and the multi-variable ways in which media audiences make sense of media coverage and political and economic issues.